Here’s a frequent scenario at Montage: Clients implement video interviewing in a business unit or for a particular job family, and when they see the enormous positive impact on their hiring results, their use of our tech quickly spreads to other departments and roles. IT hiring is a prime example of this ripple effect and it’s a great match-up since video interviewing can solve some unique IT hiring challenges.
IT Landscape: Another Talent Shortage Story
For the third year in a row, software developer is one of the top jobs on CareerBuilder’s hottest jobs list. The need for skilled talent in this and other IT roles far outpaces supply in the U.S., at all levels of experience. In fact, The Conference Board estimates there will be three jobs available for every 2016 college student who graduates from a computer science program. Given this talent shortage and the complexity of IT roles, the time to fill can be longer for tech roles than the average 22.9 days across all job categories. Need a software engineer? Expect that search to take 35 days. A software apps developer? Plan on 29 days before your new hire starts. Fortunately, video interviewing helps recruiters cater to IT professionals so you can capture the highly coveted talent you need.
Use Tech to Engage Tech Candidates
Whether the tech talent you need is an experienced employee, soon-to-be graduate, or someone in the middle, video interviewing can help you cut right to the chase with these candidates. Use video interviewing technologyto tailor your hiring process to their needs:
- Make It Easy. These candidates are popular people with the recruiting crowd, so make everything about your hiring process easy, from initial access right through to job offer. Invite them straight into an on-demand video interview by socializing your job postings through a video interviewing platform that’s synced with social media.
It’s an effective way to engage active and passive candidates quickly without making the process cumbersome for them. And, both on-demand and live video interviewing make connecting with a possible new employer extremely convenient for candidates with no travel and no time needed off of work.
- Make It Clear You’re the Best Choice. Video interviewing offers so many ways for recruiters to highlight their employer brand and other attributes of a job and organization that might appeal to IT candidates. Get them engaged right away with a visual of the work environment, a video from their potential new manager, and videos from potential colleagues. You can easily tailor the information you want them to have, while they get access to key points that will help them decide on you as a new employer. Video interviewing is an efficient way to show IT candidates why you’re the best cultural fit for them, and thus the best choice.
- Make It Quick. A purpose-built video interviewing platform can shorten the hiring process significantly. Meet promising IT talent via video the same or next day after first contact. Montage enables configurability at the question level, so you can quickly qualify candidates with the right skill set and get them moving to face-to-face interviews. With Q&A configurability, hiring managers are also assured of spending their time with the right talent. All hiring decision-makers can join a live panel interview sooner in the process from any location, via smart phone or tablet if they choose. Together, you quickly gain further insight into skill sets and personality fit as you speak live with your candidate. Then, collaborate with hiring managers more efficiently to quickly identify who will move on. Perhaps best of all, your streamlined process will help keep top candidates engaged and focused on the opportunity you are presenting.
Skype Isn’t Good Enough
There’s one important thing to keep in mind: Skype is not the tool to choose for hiring IT talent. They’re going to be ultra-focused on the tech your organization uses, and they won’t be impressed if you rely on software designed for consumers. Use a purpose-built, branded video interviewing platform to let your IT candidates know you stay current with technology and want to offer a hiring experience that respects their time.
Need proof? 98% of candidates surveyed after a live Montage video interview agree with this statement: By using Montage, my prospective employer represented themselves as an innovative and forward thinking employer. To learn more, download our infographic comparing consumer tools to a purpose-built video interviewing solution.
Michele Ellner is the Director of Marketing for Montage and has worked closely with recruiters and talent acquisition professionals throughout her career. She markets for the most mature video interviewing solution available, purpose-built to transform the hiring experience one smile at a time. Michele has focused her career on talent acquisition technology, staffing, HR services and outsourcing for over 20 years. Reach Michele at email@example.com or follow her @ellnerellner.