by Montage Talent on March 21, 2017
2 min read
As TA continues to grow more complex, there’s opportunity for HR pros to redefine their personal brand as leaders within their organizations.
As talent acquisition and human capital management continue to grow more complex, there’s opportunity for HR professionals to redefine their personal brand as leaders within their organizations. Making that shift is definitely top-of-mind: According to SHRM’s Business and Human Capital Challenges report, 44% of HR professionals say their greatest challenge is moving HR from a transactional to transformational position.
Personal branding is an often-overlooked tool which can help TA leaders move that shift along. It’s a mark of leadership that opens the door to reshaping your interactions at work. Enhancing your personal brand can help you accomplish your business goals, whether they involve redefining your hiring process, bringing in new HCM technology, increasing diversity hiring or other priorities.
What Personal Branding Isn’t
Cultivating a personal brand sometimes gets confused with self-promotion, or increasing personal social media presence. However, neither of these activities supports the true intent of a leader’s personal brand, which is to purposefully guide your interactions with others, and put focus on the value you bring to your relationships. You already have an “image” at work in the minds of others. Personal branding is being more intentional about that image.
Enhancing Your Personal Brand
Enhancing your personal brand is like most self-improvement activities – it requires time, space and the effort of self-reflection and imagining the what-ifs. It also requires ongoing commitment to adjusting your behavior not in a way that’s unnatural to you, but it may stretch you a bit.
Here are a few ideas to get started:
Finally, realize your personal brand will evolve. People’s strengths, capabilities and interests change over time, sometimes in small shifts and sometimes in large jumps. Be ready to recognize changes and integrate them. Your evolving personal brand will support your growth as a leader in your organization.