by Juliayn Scales on November 15, 2018
3.5 min read
With advances in AI-driven hiring technologies in the last year, TA leaders are getting questions about recruiting chatbots from all directions.
With the tremendous advances in AI-driven hiring technologies in the last year, TA leaders are getting questions about recruiting chatbots from all directions. The C-suite wants to know if an investment in a recruiting chatbot will deliver ROI; your recruiting team is asking if chatbots can be part of the 2019 strategy. Here’s what you need to know about recruiting chatbots to respond effectively.
That’s the basic question. Recruiting chatbots are applications that simulate conversations via email, text and voice. They can be part of an interviewing platform, ATS, social media, and messaging applications. Though the earliest bots were mainly database-driven, today’s recruiting chatbots utilize AI technologies like machine learning and natural language processing to dialog with candidates, recruiters and hiring managers. Chatbots are being used for a variety of recruiting tasks, including scheduling interviews, answering candidates’ questions, screening and onboarding. Some also assist recruiters in prioritization.
The main advantages of today’s chatbots which are designed for recruiting fall into three categories:
Today’s chatbots are a natural choice for tactical recruitment activities which are necessary and require a lot of time, but don’t take advantage of recruiters’ relationship-building skills, like
Though more candidates are accepting than not, there is a way to go before acceptance becomes universal. A 2016 survey by Allegis indicated that 66% of candidates are comfortable with chatbots scheduling interviews and helping with interview preparation. About half (58%) are comfortable interacting with recruiting chatbots to answer initial questions in the application and interview stages.
Organizations using Mira, Montage’s intelligent recruiting assistant, have experienced a positive reaction from candidates. Those using Mira to schedule interviews have seen candidate response rates increase to 84%, and time to schedule an interview drop from days to just hours. When Mira invites candidates to complete an on-demand text interview, 90% of candidates respond, and more than 50% respond in 30 minutes or less.
To perform successfully, chatbots need some human supervision to ensure they are teaching themselves correctly and continuing to respond to candidates in the correct way. It’s something to keep in mind as you determine whether you need a recruiting chatbot, and start exploring solutions. In some cases, you may need to assign the supervisory responsibility to a team member in your department. With other chatbot technology providers, that work is done by them, providing you with a double benefit: Your team isn’t spending time or resources on it, and it’s likely your recruiting chatbot is learning from millions of candidate interactions rather than thousands.
Today’s chatbots are most successful in providing a strong candidate experience when used for very specific tasks in your hiring process. At this point in time, the technology is not designed for or recommended to replace critical human conversations. Modern candidates are looking for a blend of efficiency and personal, human interaction. Chatbots can help TA team adapt to those expectations.
Another key point is transparency. In recent Montage research, 82% of candidates said it is important for them to be informed when they are interacting with chatbots. TA teams should be upfront with candidates in communicating how AI is being used in the hiring process.
There are a number of stand-alone chatbot platforms available in the HR tech market. However, recruiting chatbots that are integrated with an interviewing platform or ATS are typically a better business value. Integration with your video interviewing solution ensures your chatbot can handle the complexities of enterprise hiring, and can support your employer brand consistently in the candidate experience. The single solution approach is also a more seamless experience for candidates and hiring teams. A strong technology partner will help you pinpoint areas of your hiring process where recruiting chatbots can deliver the best ROI.
If you’d like to learn even more, download our whitepaper on bringing AI to the table in your organization to drive better hiring results.