One of my responsibilities here at Montage is to orient every new employee with our messaging certification process. That's right: every new employee. Not just the sales or client-facing parts of the team, but everyone, and we have not wavered on this commitment as we have grown.
At Montage, we believe that no matter what role you have – whether you are building a new feature for video interviewing or voice interviewing, helping a candidate at 2 a.m., selling the technology solution to a Fortune 500 buyer – we all need to be anchored in the same core content and messaging. I begin by sharing the history and evolution of our messaging and why we take it so seriously. It solidifies who we wish to be to the outside world and constantly reinforces to ourselves the Montage mission: to forever transform the hiring experience. Being consistent about our messaging and core value proposition is important as we differentiate ourselves in this living, growing business segment called purpose-built video and voice interviewing.