by Melissa Bissing on June 27, 2019
2.5 min read
Smartphones and texting have become the new norm. Not quite ready to embrace text messaging as a viable recruiting strategy? This may change your mind.
Not quite ready to embrace text messaging as a viable recruiting strategy? This information may change your mind. If you’re thinking text messaging is not a serious tool for TA, or is unprofessional in the eyes of candidates, check out this new reality:
Smartphones and texting have become the new norm in business and in life. Text recruiting opens the door to a better candidate experience and greater TA efficiency for your team.
Text is a versatile technology for engaging candidates, especially when it’s integrated with an end-to-end interviewing solution. Text-enabled platforms enable recruiters to use text at scale, so they can communicate with tens or hundreds of candidates at once. TA teams are using text to invite candidates to interviews, confirm interview times and keep candidates updated on their status.
And that’s just text messaging. Some advanced platforms have an integrated text interviewing application recruiters can use to quickly engage candidates. By asking a few questions about basic job requirements, such as having a valid driver’s license or a CNA certification as a prequalification step, recruiters can identify and advance qualified candidates faster. They also create a better impression with unqualified candidates by providing timely and polite communication to that effect. When text interviews are used as a first point of engagement, information is entered by the candidate, not the recruiter and is easily integrated with an ATS.
Some AI-enabled interviewing solutions feature a chatbot that interacts with candidates via text. These virtual recruiting assistants use natural language in text messaging to schedule candidate interviews and facilitate on-demand text interviews to create a better candidate experience. Read how recruiters at a Fortune 500 health insurer used on-demand text interviewing to improve efficiency and speed in their initial candidate evaluation and focus more of their time on the most promising candidates in this short case study.
Not sure if your team will take to text recruiting? Here are some of the advantages of a text-enabled interviewing platform your team can use to improve their own efficiency and create a faster, more convenient experience for candidates:
Text is a powerful tool for building relationships with candidates, especially when your team uses a blend of automated and personalized messaging. With automated yet warm, branded text messages at scale, recruiters keep candidates stay informed and show they’re valued. They can use automated text messages at scale to notify candidates they’ve been selected for an interview, and to remind them about the interview time and location. Recruiters can intersperse this communication with personal messages thanking candidates for their interest, and to let them know they’d like to make a job offer. TA teams are also using text to stay in touch with candidates during onboarding, and to welcome them on their first day.
The reality is text recruiting works, especially in this day and age when recruiters are struggling with too many or too few candidates in their pipeline. Want to learn more about landing top talent with text? Download this free Montage resource, Don’t Get Buried in the Candidate Crush.