by Montage Talent on May 6, 2016
I look forward to the HCI Strategic Talent Acquisition conference each year. It truly is the perfect storm of event elements. First, there’s the Montage client panel up on stage with four very different companies with different brand identity challenges that tie nicely to video interviewing. Second, there’s the exhibit hall with the Montage team and other “A” players from within HCM and HR Technology.
Third, we host a client/prospect/partner dinner. Well, not even a dinner per se but an experience where we cook a meal together. It fits perfectly with our brand as teamwork creates amazing outcomes. And, fourth, and probably most important is the crowd: A group of like-minded talent acquisition professionals who come together to learn and share their expertise. It’s clear from the vibe of the event no one has it completely figured out. Every company may have a piece of the puzzle squarely working but everyone is there to learn and ready to say “We’re still figuring it out over here but I have a lot I can share about what’s worked over there.”
Clients Sharing the Employer Brand/Video Connection
For months I’ve talked up this event to get our clients excited about the theme and pull them into our group of panelists. This year, Melina from Anheuser-Busch InBev, Mary from Northwell Health, Stephanie from Aramark, and Michelle from Allstate took the stage to tell their stories under the heading, “Consumer-leading companies share their candidate-leading secrets.” Our goal with these panels is never to just launch into a Montage video interviewing story. We know the technology helps promote employer brand, so it’s much more about their stories and examples. These four employers have consumer brand identities, some strong like Anheuser-Busch, and some not – Northwell’s name is months old. But all deal with hundreds of thousands of applicants. Northwell counts one million applicants a year! Each shared how they work to define and attract diverse candidates:
Our clients shared lessons learned, how video interviewing contributes, and their continuing journey to tell the talent marketplace exactly what their organizations are all about. If anything resonated at HCI’s latest conference it was this: Candidates are powerful and they have choices. If you have a great organization and story to tell, you have to get that story told, loud and clear.
The connection for us is that video interviewing and the Montage platform can help in a ton of ways. Candidates need to get to know the organization and feel that personal connection as quickly as possible. With many of these large organizations, that personal touch may not happen until the final few steps. Well, that’s too late. Video intros and video questions using the actual team members set the stage and build context for the candidate, fueling the desire to work at the company. Or maybe not. Using those resources to help a candidate self-select out is a desirable outcome too.
Video interviewing is transforming the way hiring is done. If there’s room for improvement in your hiring performance, now’s the time to explore this innovative technology. Learn more with a live demo today!
Michele Ellner is the Director of Marketing for Montage and has worked closely with recruiters and talent acquisition professionals throughout her career. She markets for the most mature video interviewing solution available, purpose-built to transform the hiring experience one smile at a time. Michele has focused her career on talent acquisition technology, staffing, HR services and outsourcing for over 20 years. Reach Michele at email@example.com or follow her @ellnerellner.