by Melissa Bissing on July 12, 2019
3 min read
If we hit pause for a moment to look through the candidate’s eyes, we see that a job represents more than a paycheck for meeting daily living expenses.
Recruiters live in the world of requisitions, time-to-fill, source quality, etc. – none of which matters much to the average job candidate. If we hit pause for a moment to look through the candidate’s eyes, we see that a job represents more than a paycheck for meeting daily living expenses. And, how important it is to candidates that they win not just any job, but the right job. Recruiters know all of this intuitively. With daily workloads being what they are though, it’s easy to lose sight of the forest for the trees.
“When people go to work, they shouldn’t have to leave their hearts at home.” This well-known quote by Betty Bender, library science leader and workplace diversity champion, reminds us that:
An opportunity to build experience. Whether it’s gaining experience with a specific skill or technology, or the chance to grow as a leader or collaborator, some candidates will see your job as their bridge to future goals. You can share some of the distinctive experiences your organization can offer to engage their interest.
An opportunity to make an impact. For some candidates, the idea of working with skilled colleagues to advance something they really believe in is what makes a job their ideal opportunity. These candidates will want to learn more about your organization’s mission and values, how collaboration takes place, and how they could contribute.
An opportunity to be a provider. Earning a paycheck enables people to support loved ones, and as charitable givers, to support the things they believe in. It’s about more than a paycheck for these employees and candidates. Being a provider can be closely tied to feelings of self-respect and accomplishment. Talk with candidates who take a provider role about the direction your organization is headed, and possible career pathing opportunities. Help them see the potential for a secure financial future.
An opportunity to take on a challenge. Being bored at work is a top reason people become active job seekers, according to a Korn Ferry study. It’s not so surprising given recent low levels of employee engagement in the U.S, coupled with the classic American drive to get things done. A job for these candidates represents an opportunity to innovate, to problem-solve and to earn the appreciation of others. It can also assuage fears of becoming obsolete. Talk with these candidates to see how their vision of a challenge aligns with opportunities in your organization.
Letting candidates know you understand where they’re coming from with their job search can help you engage them on a more personal level. Try these strategies:
Learn more about facilitating meaningful connections with your candidates using a digital hiring process by downloading our article, The Truth About What’s Hurting Your Candidate Experience.