by Melissa Bissing on March 25, 2019
2.5 min read
Use these 6 tips to create and craft a better brand presence on campus and boost your brand in order to keep up with evolving best practices.
Gen Z is a brand-conscious generation. This up-and-coming talent pool talks about brands, products and services 33% more in their daily conversations than any other group. Brands influence their decision-making as consumers, and as they enter the workforce, their choice of employers, too. That’s why creating and crafting a better brand presence on campus has become a priority for college recruiters and TA teams. Here are six tips you can use to boost your brand on campus.
A check-in on your current status is the first step toward improvement. Explore these questions with young new hires and students on campus:
Think like a marketer in this step. Consider who your ideal college candidate is, and who you are trying to reach. Then, think about your company values and what you stand for. Craft your brand message so it emphasizes values you share with your target group of talent.
Having strategies in place to effectively recruit and engage Millennial and Gen Z candidates is crucial. Today’s college students have never known a world without instant access to information, so online is where you need your brand to be. Priorities have to be:
A great careers site and jobs page(s) on your website
Presence on the social media Gen Zers prefer – Twitter, Instagram and YouTube
Plan to spend time posting, tweeting, and also reviewing and responding to comments. If you come across negative comments, try to address concerns. And, don’t forget about campus networks. Plug in with some of the content you use on social media.
Colleges and universities put a lot of emphasis on helping their students transition to their first job. Take advantage of on-campus events to increase awareness of your brand. Make sure you convey what makes your company unique. Pay attention to communication done before and after too to get the most value from your on-campus time:
Positive feedback, positive comments and reviews, and even name checks are all free publicity. Incorporate it all into your online presence with tweets and posts. Take time to thank people.
Look for student influencers, like team captains, club leaders, organization stars, and other students who are already interested in your company. You can hire them to help spread the word and talk about your company in an approachable way. Many companies are doing this already.
Ask them to collaborate with you on video or make a social media campaign prior to the event. Have them on-hand at the event, too. There’s nothing like seeing a real person and shaking hands, especially when it’s someone of their own age. You may wind up with a great hire this way and also a brand ally.
Looking for more tips on how to engage young candidates faster and hire smarter? Download our Ultimate Guide to Campus Recruiting.