Yesterday I tried to wrap my brain around this headline from a local employment ad: “We’re always working to work better. If that works for you, we’d like you to work for us.” Yes, this is a real ad, but I doubt it’s getting real results. Never mind that it was in the printed newspaper – what struck me (beyond the tongue-twisting text) is that any candidate who sees this cannot get any sense of what it means to be employed at this company. It’s a very vanilla headline in a place where employers need
to differentiate themselves. Many of our clients are doing this right, communicating their brands digitally to engage top talent. Video interviewing plays a vital role in giving their candidates an authentic look at their employment experience.