Yesterday’s Human Capital Institute (HCI) webinar by David Szary, founder of Lean Human Capital, gave us all some things to think about in terms of recruitment and hiring. And here’s one shocker: 64% of the audience indicated they’d never secret-shopped their hiring process. I have to admit, that number was a lot higher than I’d expected, especially given the emphasis today in TA on the candidate experience.
David’s presentation, “Is Your Hiring Process Fair? How to Know & Why it Matters,” was data-rich. Over nearly two years, his organization has surveyed more than 125,000 candidates who were not hired – NHCs as Lean Human Capital calls them – to understand the candidate and applicant experience through their eyes. The overarching goal is to understand the impact of the candidate experience on business success through the lens of referral rates, re-apply rates, and candidates’ purchasing behavior. The research found that 38% of the candidates who had a positive experience would likely change their consumer habits around utilizing services from the employer organization in the future, while 11% of candidates who had a negative experience would do the same. In essence, the hiring experience has the power to change buying behavior with 55% of non-hired candidates. I’d say that’s pretty significant.