So I bought this sophisticated new coffeemaker based on a friend’s recommendation. She has one too, and she’s been raving about it since she got it. The first time I used it, the coffee was watery and weak. The next time, you guessed it – it was so strong I couldn’t drink it. Being a marketing manager I thought to myself, yet another product that over-promises and under-delivers. When I razzed my friend a bit about this great coffeemaker, she sweetly suggested that I judge it (and her) after I programmed it the right way. It was then I realized that my bad first impression, in tandem with a little user error, had almost stopped me from using my new, fantastic gadget entirely.
As video interviewing grows in popularity and adoption, we are encountering a similar phenomenon with a few potential clients. It comes down to a simple phrase, “We tried it and it just didn’t work.” Feedback from our own clientele and their candidates is so overwhelmingly positive that when we hear this phrase, we always delve deeper. We sometimes hear this: