Organizations are targeting employer branding and the candidate experience this year to escalate their wins in the war for talent. I’ve seen projections as high as $73 billion – billion! – for total recruitment spending by U.S. businesses in 2012. That includes companies’ efforts to differentiate themselves as an employer through advertising and social media. To grab top performers’ attention, companies are looking for ways to share more about their core values. Video interviewing is an innovative way to do just that.