A New Brand of Entry-Level Candidates
They’re the Class of 2019. A generation one million larger than Millennials. This year, Gen Z will enter the workforce in huge numbers, and employers are on board. Companies plan to hire nearly 20% more of this year’s graduating class than they did a year ago. To meet this ambitious goal, TA teams will need to rethink their recruiting for Gen Z strategies and the ways they deploy hiring technology.
Just when you’ve mastered Millennial recruiting best practices, it’s time to refine your hiring approach again. While Gen Z shares some of the characteristics of their predecessors, this generation is also unique in ways that will change how effective recruiting for Gen Z is done:
Nearly 50% of Gen Z is non-white
This is the most diverse generation in U.S. history. In the entry-level bracket ages 18 to 24, 45% of candidates are non-white. Under age 18, 48% of Americans are non-white. Companies that show they value diversity and
Gen Z is 100% digitally native
This is the first entire generation to be born during the age of smartphones, self-service online tools, and AI-enabled virtual assistants like Siri and Alexa. They’ve never known a world without the convenience and speed of digital interaction. Much of their time is spent on social media, streaming videos and gaming online. When so much of their world is instant, digital and seamless, why would they expect anything else when it comes to job searches and your hiring process? To create the kind of candidate experience that will engage Gen Z and accelerate your job offers, explore interviewing technology that offers virtual and on-demand interviews, automated scheduling, integrated interviews and assessments, and the power of an AI-enabled virtual hiring assistant all in a single platform.
3 in 4 Gen
Zers prefer face to face communication
It’s true: 74% of Gen Z would rather connect with colleagues face to face than via other formats – a large departure from the preferences of Millennials. Gen Z doesn’t equate face to face with in-person, though. It’s more about their partiality to visual communication, and that they can accomplish digitally. Mobile-first video interviewing platforms with live and on-demand interviewing help recruiters and hiring managers
54% expect to find their first job through their digital/social connections
That’s a substantially higher percentage than the average of 36% across all generations in the workplace. In addition, while older generations gravitate toward Facebook and Twitter, Gen Z chooses YouTube, Instagram
- Enabling recruiters to socialize job postings and invite Gen Z candidates into the hiring process with an on-demand video and text interviews
- Freeing recruiters to spend more time with social recruiting for Gen Z by automating some of the administrative work of recruiting, like scheduling interviews. Montage’s AI-enabled interviewing technology automates text interviewing and candidate self-scheduling. It also helps recruiters improve their efficiency with functionality like automated SMS messages to remind candidates of their upcoming live interviews.
52% are more confident about their tech skills than soft skills.
Gen Z and AI-enabled hiring technologies are coming of age at about the same time in today’s workplace. To learn more about ways AI is changing the way organizations are recruiting for Gen Z candidates, download Getting a Handle on AI in Hiring.